When we first got this brief this is one of the things we got shown in class to help us with ideas and to get more of an understanding about what we could do with this project. This is a Ford Sierra advert from 1982. Within the video it says "It's man and machine in perfect harmony." While watching this advert you get the feeling that the advertisers want you to feel like you are part of the car and that this is a good thing making it part of you. I think this fits in well with this brief because its looking at how with technology we sometimes become a part of what we are using because we use it so much and its been put into our heads that we couldn't be without it.
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